facebook and twitter icons

Pork Checkoff announces #RealPigFarming Student Social Forces

12 college students to share their pork industry story on social media.

The Pork Checkoff has selected 12 college students to represent the #RealPigFarming Student Social Forces team this year. Candidates were selected based on their involvement in the pork industry and their strong communication skills. The team will be active July through December.

“Social media is ingrained in young people’s lives,” says Claire Masker, communications director for the Pork Checkoff. “It’s an easy tool for them to use in sharing their insights and inspiration about an industry that they are so proud to be a part of. With so many diverse social media channels available to them, they each have an opportunity to share their passion for pig farming with their followers.”

2018 class of Social Forces

Name: Institution
Abbie Greer: The Ohio State Agricultural Technical Institute
Caitlyn Wileman: Iowa State University
Haley Fischer: Northwest Missouri State University
Jenna Siegel: Lincoln Land Community College
Logan Fullerton: University of Missouri
Mackenzie Wille: Oregon State University
Madeline McGarry: Iowa State University
Mati Abner: Texas A&M University
Meghan Clancy: Texas A&M University
Shelby Veum: Iowa State University
Wade Hutchens: Illinois State University
Whitney Whitaker: Kansas State University

“Consumers continue to have questions about how pigs are raised, and pig farmers know the answers better than anyone else,” says Masker. “The Pork Checkoff’s social media outreach program helps real farmers share their real stories with consumers through #RealPigFarming.”

The hashtag before RealPigFarming helps people search social media posts with the same phrase, making it easier for them to follow conversations.

“I am excited for the opportunity to bridge the disconnect between pig farmers and consumers by proactively engaging in conversation about modern pork production practices,” says Madeline McGarry, newly selected member of the #RealPigFarming Student Social Forces and a student at Iowa State University.

“The social forces team will be encouraged to use #RealPigFarming as advocates for the pork industry,” Masker says. “While serving on this team, the students will be able to improve their communications skills and expand their professional network within the industry.”

For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at 800-456-7675 or check the internet at Pork.org.

Source: National Pork Board

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish